License Terms

As of now, any item can be purchased only under the Standard License, which allows unlimited use of the asset in any context, whether it is personal use, commercial use, or use in the end product for sale.

License Terms

The following License Terms together with the Wowly Design Terms of Service ("TOS") as the same may be amended or updated from time to time (collectively the “Agreement”) constitute an agreement between you (“Buyer” or “you”), and Wowly Design, setting forth the rights and obligations with respect to the digital content (“Items”) licensed by you. Any terms not defined herein shall have the definition set forth in the TOS. Please review the Agreement before you purchase any Items.

All Items available on are protected by Ukraine and international copyright laws and treaties. As between you and Wowly Design, Wowly Design retains ownership of the Items, but grants to you certain rights to use the Items on the following terms. All other rights are expressly reserved by Wowly Design.

Shop Owner hereby grants you a non-exclusive, non-transferable right to use, modify and reproduce the Item worldwide, in perpetuity, as expressly permitted by the license herein and subject to the terms set forth herein:

Standard License

  1. You may use a purchased Item in a new End Product as long as the End Product meets the following requirements.

    End Products must be significantly different than the original Item and require time, effort, and skill to produce. End Products must not be used or sold in a way that is directly competitive with the original Item you purchased. End Products must not redistribute the original Item to any third parties in a manner that allows for the extraction of the original Item.

    For templates, an End Product must be a unique implementation of the Item, often requiring limited copy and content changes. If you purchase an infographic template, you may use the Item for yourself or a client after having input personal information (you may not resell it as stock).

  2. A downloaded Item may be used in an unlimited number of projects. A Project is defined as a complete and cohesive undertaking that may result in one or more End Products. Any End Products included in the one Project must be directly related under a single concept. All downloaded Items may be used in an unlimited number of Personal Use Projects.

  3. Under the Standard License, you may use downloaded Items to create End Products for Sale and distribute as many copies of the End Product as you like. Same goes for End Products that are not offered for sale: you may distribute as many copies of the End Product as you like.

    An End Product For Sale can be either a digital design or physical item that you and/or your client intend to sell to more than a single person (wholesale, drop-shipping, etc.). For purposes of this license, “intend to sell” means you plan to sell, license, sub-license, or distribute the End Product for any type of fee or charge.

  4. You may modify or manipulate the Item, or incorporate it into other content and make a derivative work from it. As between you and Wowly Design, Wowly Design will retain all right, title, and ownership in the Item, and the resulting derivative work is subject to the terms of this Standard License.

  5. You may not sublicense, resell, share, transfer, or otherwise redistribute the Item (e.g. as stock, in a tool or template, with source files, and/or not incorporated into an End Product) under any circumstances, not even for free.

  6. You may not make the Item available on a digital asset management system, shared drive, or the like for the purposes of sharing or transferring the Item, and you must not permit an end user of the end product to extract the Item and use it separately from the End Product.

  7. You may not publicly display the Item: (a) as a standalone file in any digital format on the internet; or (b) in any digital format without imposing technical or written restrictions to prevent the unauthorized use of the Item by third parties. You agree to take all commercially reasonable steps to prevent third parties from accessing and/or duplicating the Item. If you become aware of any unauthorized duplication of any Item please notify us via email at

  8. You may not use any Item in a way that violates the Agreement including, without limitation, in a manner that infringes any third party's trademark or other intellectual property, or would give rise to a claim of deceptive advertising or unfair competition. Items that contain digital images of real products, trademarks or other intellectual property owned by third parties may require clearance from the rights owner. It is your responsibility to consider whether your use of these Items requires a clearance and if so, to obtain that clearance from the rights owner.

  9. You may not register as a trademark the Item or the end product incorporating the Item – not even logos. If you use the Item to create a logo for yourself or a client, keep in mind that third parties can use the Item too, even in another logo.

  10. You may not use any Item if that use could result in a third party’s claim that it acquired rights in the Item that are contrary to this license. Upon the Wowly Design’s request, you shall immediately remove the Item from any unauthorized location or use, including an unauthorized social media platform or website.

  11. You may not falsely represent, expressly or by way of reasonable implication, that any Item was created by you or a person other than the copyright holder(s) of that Item.

  12. You may not use Item(s) containing models and/or property in a manner that is unlawful, harmful, abusive, racially or ethnically offensive, defamatory, deceptive, infringing, invasive of personal privacy or publicity rights, harassing, humiliating to other people (publicly or otherwise), libelous, obscene, threatening, profane, or promotes racism, bigotry, hatred or physical harm of any kind against any group or individual, or is otherwise objectionable.


  1. Portions of some Items may be governed by an open source software license such as the GPL (GNU General Public License). In these cases, any portions of Item not governed by an open source license will be covered by this license. You will have to review the terms of the applicable open source license to determine the requirements applicable to those portions of the Item.

  2. If you breach any of the terms of the Agreement, the license can be terminated, in addition to Wowly Design’s other rights at law and/or equity. If that happens, you must stop making copies of or distributing the End Product until you remove the Item from it. Wowly Design shall be under no obligation to refund any fees paid by you in the event that your account is terminated by reason of a breach.

  3. If you create the End Product for a client, your client must comply with these License Terms.

  4. This Agreement constitutes the entire agreement between you and Wowly Design, concerning your use of the Item. If any provision of the Agreement is deemed invalid by a court of competent jurisdiction, the invalidity of that part of the Agreement shall not affect the validity of the remaining provisions of the Agreement, which shall remain in full force and effect. If there is an inconsistency between the terms of the License Terms and the TOS, the License Terms will apply to the extent necessary to resolve the inconsistency.

  5. Wowly Design’s failure to assert any right or provision under this License shall not constitute a waiver of such right or provision.

  6. All Items are provided "as is" without warranty of any kind, either express or implied, including, but not limited to the implied warranties of non-infringement, merchantability, or fitness for a particular purpose.

  7. Wowly Design does not warrant that the Item, Wowly Design websites, or other materials or services ("Wowly Design Products & Services") will meet your requirements or that use will be uninterrupted or error free. The entire risk as to the quality, performance and use of the Wowly Design Products & Services is solely with you.

Still have questions?

Contact our support team.

General FAQ

Can I use a purchased item in a freelance project or contract work for a client?


What is an End Product for Sale?

An End Product For Sale can be either a digital design or physical item that you and/or your client intend to sell to more than a single person (wholesale, drop-shipping, etc.). For example, if you purchase an infographic template and include it in a presentation designed for a single, paid client, this is not considered an End Product for Sale. If you purchase that same template and incorporate it into a calendar that you design and sell to multiple people, that is considered an End Product for Sale.

What is Personal Use, Commercial Work, Contracted Work, Client Work, etc.?

The Standard License allow for Personal Use and Commercial Work of many kinds.

Personal Use:

Personal Use is defined as using purchased Items in a manner that has no potential monetary gain. Personal Use projects cannot be related to any business, non-profit, or other organization of any kind. All purchased Items may be used in an unlimited number of Personal Use Projects. Examples of Personal Use include using a template to create t-shirts for a family reunion, using a template to create a birthday card that you send in celebration of a friend's special day, using a template in a piece of wall art that you create for family member as a gift (no money changes hands), etc.

Commercial Work:

We define Commercial Work to be any work done that is not for Personal Use. Synonymous terms include Contracted Work and Client Work.

How many times can I use a purchased item?

For now, you can use any infographic template downloaded from Wowly Design for an unlimited number of times.

Is there any limit to the number of impressions for my End Product?


Can I redistribute Items I've purchased?

No, items purchased are for your use only. You may not include the original purchased items (or source files) in any distributed end products.

Do I have to credit Wowly Design of an Item when I use it?

No, but that sure is a nice thing to do!

Can I convert a purchased infographic template into an HTML website or theme for myself or a client?

Yes, the Standard License covers this usage.

Can I convert a purchased infographic template into a theme to sell or distribute (even for free)?


Still have questions?

Contact our support team.